Marketing Management

The exchange of goods and services is perhaps the oldest form of business known to humankind. Students completing a marketing degree program can expect classes in business concepts, economics, consumer behavior, advertising, sales, etc. Students complete projects that are applicable to the real world. Upon graduation, there are many career options. Marketing managers might directly liaison with store buyers to get them to carry their products, or they may be able to work in retail and sales management at a business selling products directly to customers.

Explore Careers

Careers in marketing require knowledge of market research, consumer behavior, sales, visual arts and general marketing. Experience as a sales rep or buyer or in advertising or public relations is a plus, but there are few employers who will hire people without degrees for most types of marketing jobs.

CareerGrowthMedian Salary*
Advertising and Promotions Managers5%-8%$48,583
Advertising Sales Agents2%-4%$31,312
Marketing Managers9%-13%$51,450
Marketing Strategists2%-4%$45,030
Public Relations Specialist5%-8%$42,145

Average median salary should not be expected for an entry level position.

Source: Bureau of Labor Statistics 2015 wage data and 2014-2024 employment projections. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024).

Continue to explore other career options and salary information by visiting O*Net Online, Bureau of Labor Statistics, and PayScale.

Connect to Internship Opportunities

Local and National Employers of Marketing Graduates from Anderson:

Professional Organizations/Student Organizations



Connect with Anderson Alumni

Marketing Faculty Advisor

Dimitri Kapelianis